03. Video: The Data Science Process - Business & Data
The Data Science Process Business And Data Understanding
The first two steps of CRISP-DM are:
1. Business Understanding - this means understanding the problem and questions you are interested in tackling in the context of whatever domain you're working in. Examples include
- How do we acquire new customers?
- Does a new treatment perform better than an existing treatment?
- How can improve communication?
- How can we improve travel?
- How can we better retain information?
2. Data Understanding - at this step, you need to move the questions from Business Understanding to data. You might already have data that could be used to answer the questions, or you might have to collect data to get at your questions of interest.